Trade Mark Similarity: Eurotainer vs Rotainer
- Feb 18
- 1 min read
Have you ever wondered how closely similar trade marks are allowed to be? Eurotainer objected to the registration of Rotainer as a trade mark. The Australian Trade Mark office said that Eurotainer was not too similar to Rotainer, and declined Eurotainer's objection. The trade mark office said that it was unlikely that discerning customers would confuse the trade marks particularly as the specialised goods are not purchased in haste without considerable forethought. In other words, you need to consider the circumstances of the trading environment as well as the trade mark itself.
