The BRACKET BUDDY v PLATEMATE opposition provides a clear and practical illustration of how Australian trade mark law evaluates distinctiveness, similarity, reputation, and allegations of bad faith. Acting for BRACKET BUDDY, we saw first hand how the statutory tests under ss 41, 44, 60 and 62A of the Trade Marks Act 1995 (Cth) are applied in real‑world disputes. At the heart of this case was an attempt by the owner of PLATEMATE to prevent BRACKET BUDDY from registering its tr